Social Media Marketing Class with Boulder Digital Arts and BLD Lady Project on February 15th!
BLD Lady Project and Boulder Digital Arts are teaming up to offer BLD members and other ladies digital marketing courses at a special rate in 2017. Regular class rates are $99! This would be perfect for a lady with a passion project, a working woman with a side hustle, or an entrepreneur trying to stand out.
Search engine optimization (SEO) is one of the most powerful - and least expensive - targeted marketing methods available. Unlike paid ads or commercials, SEO positions your products or services exclusively to people who are interested and actively searching for them.
This workshop provides a big picture overview of SEO and tips for building a search engine-friendly website. We'll replace misconceptions and obsolete ideas with honest best practices, and you'll leave knowing how to increase your web traffic as well as what questions to ask potential web developers or SEO firms.
This workshop will cover:
- How search engines work
- Google vs. Yahoo and the rest
- The importance of links
- How PageRank works
- Keyword research & targeting
- Content strategy
- What "black hat" techniques are and why you should avoid them