Tell us about your business / current project.
Women‐owned businesses represent one of the fastest‐growing segments of the economy. According to some research, they are growing twice as fast as male‐owned firms. Women have made great strides in growing businesses and creating jobs over the past few decades, but challenges still remain.
As the CEO & principal accountant of Ajoy, and a fellow small business owner, I understand the challenges of sustaining healthy cash flow and building capacity. I also know prosperity is possible when we manage our business finances well. I’ve made it my mission to support women business owners achieve growth. I work with entrepreneurs to rethink planning, processes and pricing to not only make life easier but to improve profitability- even when just starting out!
If you could describe yourself in five words, what would they be?
5. Um, nerdy?
When did you take your biggest risk (in life or business)? Was it worth it?
I took my biggest risk two years ago when I hired my first employee. I was not 100% sure I could afford it but I couldn’t continue to work on my own. It was both exciting and scary. Now the business currently has two part-time employees and one independent contractor. We are growing. This is the only way to really do it. It was so worth it!
What's the best piece of advice you've ever been given?
The best piece of advice I’ve been given was to stop working IN my business and begin working ON my business. I was told to change my daily focus to business development and creating systems, think bigger, and don’t charge by the hour! Now we base our pricing of services on value, not hours. Now our clients get more value for their money, and we feel well compensated. It’s a win-win.
What's your favorite restaurant in the city where you live?
My favorite restaurant in the city where I live is Red Rooster in Harlem NY. It has several great evenings of live music and my favorite night is Fridays when there’s a DJ spinning Soul, Neo, and House music. It’s such a fun night upstairs by the bar, an eclectic crowd… and the shrimp & grits are e-very-thing.
What do you like about being part of The Lady Project?
As a Best for NYC promotional partner, and Agent of Change fellow at the Centre for Social Innovation I’m part of a larger, global movement to redefine success in business so that, one day, all business owners strive to be not only the best in their cities but the best for their cities. I am passionate about building a better business so that I can continue to uplift my community and invest in my workers. I enjoy being part of Lady Project because it keeps me connected to ambitious women of varying ages, races, and places! I thrive on connections, and there’s power in numbers (says the accountant, tee-hee). It is my hope The Lady Project will continue to advocate and foster the entrepreneurial spirit in women across the country.